|
Citroën
offers an extensive range of products adapted to the local market. A
number of technical modifications are necessary to adapt vehicles to
Chinese driving conditions. These include: increased ground clearance,
modified suspension, gearbox protection, and adaptation to local fuel.
|
|
The Citroën Elysée
is a new notchback saloon designed in China and which draws upon the
experience acquired with the ZX Fukang as well as recent brand
developments. It has enjoyed considerable success since its market
launch in June 2002. Its elegance, modern design, generous equipment
and attractive price positioning make it a particularly appealing
product. The Elysée is now the
"spearhead" of the Citroën range. It extends the offering on the M1
segment, while setting itself apart from the other Citroën vehicles
that are already available.
|
 |
 |
The Elysée
range is gaining new versions in 2003
In
January, an Elysee VIP limousine was presented to an audience of
professional customers. This is a car that is particularly well suited
to the needs of this customer base (government offices, companies).
With its 2,700 mm wheelbase, the Elysee VIP boasts rear space worthy of
an executive saloon. Naturally, the equipment is tailored to the VIP
customer base. On 9 March 2003, a new version of the Elysee, the Elysee
VTS, was presented to the press in Beijing. Citroën is responding to
the expectations of Chinese customers who appreciate novelty, power and
performance. Featuring highspec equipment (brushed aluminium fascia,
chrome-plated gear lever knob, leather steering wheel, aluminium
wheels, new trim, new body colour and new rear lights), this version is
equipped with the new 1.6i 16V engine assembled in the Xiang Fan plant.
This new version is expected to total 15% of sales of the Elysee model,
which is enjoying considerable success. A full 37,800 units have
already been sold, nine months after the launch. At the same time, the
ZX range has been repositioned, notably with the arrival of a family
model selling for less than RMB 100,000 (approximately €11,236).
|
