|CitroŽn C3 Picasso
THE NEW CITROňN C3 PICASSO
THINKING OUTSIDE THE BOX
STYLISH – SPACIOUS – BRIGHT – PRACTICAL
funky, and already award-winning CitroŽn C3 Picasso, is the latest
addition to the Company’s Picasso family. A vehicle for the individual
thinker, the C3 Picasso offers users adaptable, class-leading space,
effortless modularity, unrivalled visibility and exceptional driving
pleasure in a bold design that is as cool as it is functional. The C3
Picasso, focused on the needs of everyday life, presents flexibility
and capability in an individual, chic design.
With its innovative
style taking inspiration from often opposing qualities, the C3 Picasso
is intelligent yet simple. It unites the parallels of cubes and curves,
contemporary and retro styling, strength and comfort, and, quality and
affordability. Small on the outside and deceptively huge on the inside
its distinctive appearance deliberately sets it apart from rivals. The
C3 Picasso blends the roomy, versatile advantages of an MPV with the
agility and comfort feel of a family hatchback.
Conjuring a cavernous interior space out of a compact exterior – just a
few inches longer than a supermini – the C3 Picasso offers occupants
class-leading amounts of cabin room and ample storage in the 500-litre
boot – one of the biggest in the segment. Unrivalled in its roominess,
it also boasts the best ratio of internal space to external size of any
vehicle in its class. Rear passengers can enjoy plentiful knee room
even when the rear split folding seats are slid forward thanks to the
front seats’ slim design. Elbow room in both the front and rear is also
the best in the segment.
Benefiting from an intuitive internal design, the C3 Picasso’s internal
space is swiftly and simply adapted for a range of different uses.
Whether it’s transporting the whole family, or tumbling the seats down
to use the 1506-litre flat rear load space, users are guaranteed
effortless simplicity with easy one-handed control of the seat-folding
mechanisms. With the versatile flat folding front passenger seat the
MPV is equipped to carry loads up to 2.4 metres and to increase either
boot volume or rear legroom the 60:40 split-folding rear seats can be
slid back and forth independently.
With one of the largest glazed areas in the segment – up to 4.52m2
– the C3 Picasso’s cabin is a bright and spacious environment. The
car’s innovative three-part panoramic windscreen featuring a slim
A-pillar design means drivers receive a commanding, clear view of the
road and a class-leading side vision angle of 29.5į. A panoramic glass
roof is also available for a light flooded cabin.
The C3 Picasso has been built with a high quality, premium feel. The entry level trim, VT, meets all the needs of a family friendly CitroŽn MPV. At the heart of the range, the VTR+ trim level, offers some added extras such as air conditioning and alloy wheels. And the top end of the range, Exclusive
trim level, is brimming with luxury touches and unique practical
features such as a completely flat folding front passenger seat, and a
removable boot light torch.
The C3 Picasso will be available with
a choice of two petrol units, co-developed with BMW – the VTi 95 and
VTi 120 – and two HDi diesels – the HDi 90 and HDi 110 DPFS – renowned
for their efficiency, exceptional refinement and low CO2 emissions.
The 1.6HDi 110hp DPFS also carries the Airdreamģ signature, given to
only the most environmentally conscious vehicles in CitroŽn’s range.
Further improving its green credentials, certain models will be
available with Michelin Energy Saver tyres, which help to significantly
reduce CO2 emissions and lower fuel consumption.
A safe and secure bubble, the C3 Picasso features high levels of active
safety including ABS with EBD and EBA, up to six airbags, Isofix anchor
points and a seatbelt monitor system. ESP is also available with an ASR
traction control system, providing reassuring safety in difficult
The C3 Picasso is on sale from the 9th
April 2009. MRRP prices start from just £11,495 for the entry-level 1.4
VTi 95hp VT model to £15,595 for the range-topping 1.6 HDi 110hp
Exclusive version. Industry pricing experts, CAP Monitor, have
predicted class-leading residual values, for what could become the most
popular model in the range – the C3 Picasso 1.6HDi VTR+ is expected to
retain 37.72% of its value - around 10% more than rival models.
Xavier Duchemin, Managing Director of CitroŽn UK, said “The C3 Picasso
represents the very best of contemporary CitroŽn design and stands as a
showcase for the bold new confidence that characterises the CitroŽn
This is a car that is perfect for today – practical, stylish, spacious,
economic, fun – but also forward thinking in its innovative and unique
approach to the family vehicle. The C3 Picasso is not afraid to
challenge preconceptions. It sets new standards in the compact MPV
segment and proves that small can be spacious, practical, exciting,
and, that opposites can indeed attract.
The C3 Picasso isn’t just to be driven - it’s designed to be used, and
become part of the family. Just how a car should be and just how a
a long line of award-winning family vehicles noted for their
distinctive styling, class-leading space and uncompromising safety,
it’s perhaps no surprise that CitroŽn remains the most popular MPV
brand in Europe with almost one in every four MPVs bearing CitroŽn’s
double chevron on the bonnet.
And this popularity is largely due to
CitroŽn’s experience and knowledge of MPV owners’ real needs. Research
has shown that buyers are looking for space, ease of use, good
visibility and safety – all areas in which the C3 Picasso excels.
Joining the Xsara, C4 and Grand C4 Picasso
in the artist-monikered range, another strong product, the new CitroŽn
C3 Picasso, is set to be a key model in the compact MPV segment where 21st century buying behaviours of ‘use’ and ‘image’ are ever important considerations in choosing a new car.
© 2009 Julian Marsh/CitroŽn UK Limited