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CX launch in Swedish Lapland



Here nomadically live herds of reindeer, and the 35,000 Lapps who make a living by hunting, fishing and raising reindeer.
Here, stated a 1920 folder (right), “the desert tracks are almost impracticable for heavy vehicles, but CitroŽn cars feel quite at home”.



And here it was, in Swedish Lapland, no great distance from the little town of Gšllivare, that CitroŽn had, during the months of July and August, invited 400 of the best-known journalists of the motoring press of 13 European countries.



In both CX 2000s and CX 2200s, over a 420-km (261-mile) circuit, including 38 miles of tracks, they covered a total of 105,000 miles.
Now, while it is known that journalists do not step particularly lightly on the gas, consumption figures were remarkably low.
The cumulative average for all tests was 8.18 litres per 100 km for the CX 2000 economy version, 10.06 for the standard CX 2000, and 10.74 for the CX 2200 (respectively 34.5, 28.5 and 26.5 m.p.g.).
The record for the lowest consumption per group was set by the first French group of journalists, with 34 m.p.g. in CX 2000s.

First the Africa Long-Distance Run, and now here comes the Arctic Run: after the new CX 2000 and 2200 had been tested by the European press, some twenty young Frenchmen, selected at random among the 100 who had taken part in the 1973 Africa Run, were invited by Total and CitroŽn to come to Lapland, as a follow-up on the pressmen.
After leaving Le Bourget airport on 26 August, on an SAS scheduled flight, they had by the same evening, and after three changes of aircraft, reached the land of the reindeer herds and vast pine and birch forests. Then came an evening meal of marinaded salmon and reindeer venison, followed by a night spent in the Lapp huts of Bjornfallan; and so they set off for a 2,113-mile, 6-day run through Europe.

On Sunday lst September, dead on the dot of 4.30 p.m., they were back in Paris, in the CitroŽn Showrooms on the Champs-Elysťes, after following the entire length of Sweden and crossing Germany,Belgium, and northern France.
The cars, which had already covered a total of 105,000 miles during the European motoring press tests, nevertheless each covered the 2,100 miles odd of the return journey without the slightest hitch. After the ancient earth tracks and modern motorways of Sweden, they took to the autobahns of Germany (on which no speed limit exists), and then to the Belgian and French roads and motorways.
During this “long-distance test”, the CXs not merely confirmed their qualities of sturdiness and extreme reliability, but also their very moderate thirst: the average consumption over the entire run, for each and every one of the cars, remained under 10 litres per 100 km (28.5 m.p.g.) at speeds which were at times very fast (between 105 and 115 m.p.h. in Germany), over a route which also included the crossing of large, traffic-engorged cities (Gothenburg, Hamburg, Cologne, Aachen, Brussels, etc.).


© 1974 le Double Chevron/2015
 CitroŽnŽt Thanks to JL