BUYER PROFILE & COMPETITORS
in the premium executive segment are looking for vehicles that stand
out from the crowd with a distinctive, contemporary flair. They want a
car that is rewarding and engaging in day-to-day use that delivers true
New CitroŽn DS5 was designed to
reconcile fun at the wheel with distinctive style, luxury, comfort and
exquisite aesthetics. DS5 is aimed squarely at business user-chooser
customers and retail buyers who want bolder design choices and the
economic benefits of new technologies like Hybrid4.
DS5 buyers will be 35+ with a male bias. Typically energetic business
leaders, they are sophisticated, style conscious and early adopters of
new technologies. Creative and independent minded, they are brand
conscious, aspirational and discerning.
New CitroŽn DS5
sits in a unique market position between core ‘D’ segment models such
as VW Passat and Vauxhall Insignia, and premium executive models
including VW CC and Audi A4.
DS5’s generous equipment
specification, premium styling and innovative fuel-saving technologies
will appeal directly to the needs of the corporate customer.