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NEW CITROňN DS5: THE REFINED, REDEFINED

UK PRICING, SPECIFICATION & MODEL DETAILS

MODEL HIGHLIGHTS

  • Bold modern styling and a luxurious interior. Aviation inspired cockpit roof with a pilot-style cabin.

  • First production CitroŽn with Hybrid4 full-hybrid diesel 200bhp powertrain. From 99g/km CO2.

  • Compact and agile, spacious and versatile. Five doors, five full-size seats and up to 465-litres of boot space.

  • Targeted at business user-chooser customers and retail buyers. Unique market position challenging core ‘D’ segment competitors and premium executive models.

  • Maximum 5-star Euro NCAP test rating, including 97% Safety Assist score.

  • Crťative Technologie includes; keyless access & start; smart beams; colour head-up display and new Lane Departure Warning System (LDWS).

  • Eight body colours, six wheel designs and nine upholstery options.

  • Priced from GBP22,400 to GBP32,200 for range-topping DSport Hybrid4 version.

  • Range of engines with low BiK company car tax for business users.

INTRODUCTION

New CitroŽn DS5 is innovation. This exciting addition to the distinctive DS line is the ultimate new flagship model for CitroŽn. With an audacious approach to design, well-being and refinement, DS5 appeals to customers looking for a resolutely modern and original approach to the premium executive car.

Inspired by the striking C-SportLounge concept car, DS5 completes the current DS line. An instantly recognisable range, the DS line appeals to both the emotional and rational decision-making process of today’s car buyer. All three models in the premium DS line offer creative design, outstanding quality and desirable technology.

BUYER PROFILE & COMPETITORS

Customers in the premium executive segment are looking for vehicles that stand out from the crowd with a distinctive, contemporary flair. They want a car that is rewarding and engaging in day-to-day use that delivers true driving pleasure.

New CitroŽn DS5 was designed to reconcile fun at the wheel with distinctive style, luxury, comfort and exquisite aesthetics. DS5 is aimed squarely at business user-chooser customers and retail buyers who want bolder design choices and the economic benefits of new technologies like Hybrid4.

Anticipated DS5 buyers will be 35+ with a male bias. Typically energetic business leaders, they are sophisticated, style conscious and early adopters of new technologies. Creative and independent minded, they are brand conscious, aspirational and discerning.

New CitroŽn DS5 sits in a unique market position between core ‘D’ segment models such as VW Passat and Vauxhall Insignia, and premium executive models including VW CC and Audi A4.

DS5’s generous equipment specification, premium styling and innovative fuel-saving technologies will appeal directly to the needs of the corporate customer.

© 2012 CitroŽn UK Ltd./CitroŽnŽt