CITROËN DS5: DARE TO AMAZE, ALWAYS ATTRACT

Summary
Building on 90 years of innovation, the CITROËN brand has extended its product offer and developed a new line to stand alongside its main range: the DS line. Today comprising the Citroën DS3 and DS4, the DS line targets customers looking for radical and assertive cars and seeking a resolutely modern approach to premium products.
The CITROËN DS5, set for launch in late 2011, is a new phase in the development of the DS line. The innovative and visionary model fits perfectly with the brand’s “Créative Technologie” baseline and features ever bolder choices in style, architecture, sensations and refinement. The DS5 experience is about fully embracing the pleasure of driving an outstanding vehicle that is a natural and modern expression of status. A singular creation and a true technological innovation, the DS5 amazes and appeals with:

• its styling: boasting an audacious body and inspired style, the DS5 is an aerodynamic sculpture that expresses the finest in CITROËN expertise. Extraordinary, bewitching and attractive, the CITROËN DS5 appeals, naturally;
• design: an object of pleasure, the CITROËN DS5 features an all-new architecture that goes beyond traditional compromises to combine driving pleasure and shared well-being. It is also equipped with the best in CITROËN technology, including intelligent traction control, a video lane departure warning system and an automatic high-/low-beam function depending on surrounding traffic. The DS5 will be the first CITROËN vehicle with Hybrid4 full-hybrid diesel technology, providing performance (200 bhp and four-wheel drive) and all-new driving sensations (electric power in the city, acceleration boost) for CO₂ emissions of just 99 g/km;
• and spirit: the CITROËN DS5 fuels the imagination and brings passengers an extraordinary driving experience. The cockpit-inspired driver’s station takes occupants to another world, where they live their own, singular experience.

The DS line, comprising the DS3, DS4 and now the DS5, is produced in France and sold in Europe. As an international brand, CITROËN will also market the new premium line internationally, notably in China in 2012.

THE PLEASURE AND APPEAL OF THE DS LINE

A HERITAGE BEARING THE DNA OF the FUTURE

DS. Two powerfully evocative letters belonging to CITROËN’s heritage and given to a car that was revolutionary for its time. Two letters that embody creativity, daring and high standards. A symbol of innovation, expertise, style and technology, DS expresses a new way of conceiving the automotive future, one inspired by a genetic heritage bearing the DNA of innovation and distinction.  

A NEW TAKE ON PREMIUM VEHICLES

With its 90-year history of innovation, CITROËN is extending its range into new territories and developing a new line of premium products, the DS line, to stand alongside its main range.
The world is changing and new needs are emerging. Automotive products have to adapt and carmakers need to propose a variety of responses. The DS line is one such solution, featuring more radical choices for motorists looking for bold stances on style, architecture, sensations and refinement. The aim being to amaze and attract.
More and more people are looking for cars offering an outstanding motoring experience, cars that stand out from the crowd. Unique vehicles eschewing the rigid codes of the luxury segment with a contemporary approach to premium.
The DS line, comprising the DS3, DS4 and DS5, stands apart with its fresh take on creativity. The range features unique and instantly recognisable styling, strong emotional content, outstanding finish quality and all-new driving thrills combined with practical solutions for day-to-day use, through inventive design aimed at the well-being of all. Daring, high standards, creativity and the finest in technology. Real CITROËN cars. 

CITROËN DS5: DARE TO AMAZE, ALWAYS ATTRACT

Surprising, attractive and blessed with a unique personality, the CITROËN DS5 fits perfectly with CITROËN’s “Créative Technologie” baseline. It constitutes a new phase in the development of the DS line, out to conquer new territories.
Innovative and visionary, the CITROËN DS5 makes no bones about its singularity and prestige. It is an object of pleasure, a strongly emotive vehicle that stirs the imagination, transforming each trip into a unique journey.

A UNIQUE CREATION

An aerodynamic sculpture with natural appeal
The CITROËN DS5 is based on the futuristic and magical C-SportLounge concept car. The objective was to take the game to a new level, but this time in the shape of a mass-produced car.
The CITROËN DS5 surprises. By its style, by its singular proportions and by its instantly recognisable silhouette. The one-in-a-million body looks like a shooting break possessed by the spirit of a Gran Turismo.
A unique and self-assured creation, the DS5 is an aerodynamic sculpture made of now flowing now taut lines, promising the onlooker an amazing drive.
The assertive front end instantly identifies the DS5 as a member of the DS family with an oversized air intake, a large, chrome-finished grille housing the chevrons and topped by the DS line emblem, and an incisive gaze underscored by the LED light signature.
The sculptural, eye-catching flanks play with light and shadow. Light is reflected in a tapered chrome-finished sabre stretching from the top of the headlamp to the windscreen, while shadow is cradled in the curves of the rear wing – a distinctive characteristic of DS line vehicles. 
The rear end takes the DS5’s on-road presence up another notch. The car stands firmly on wide tracks, emphasised by two tail pipes built in to the rear bumper and highlighted by a rear signature featuring six light guides.
Powerfully bewitching with its sharp gaze, amazingly attractive with its refined detailing, and definitively extraordinary with its daring silhouette, the CITROËN DS5 appeals, naturally.

Charismatic cabin

The CITROËN DS5 is equally charismatic inside, with a remarkable cabin fully consistent with the exterior styling. The driver-focused driving station merges coupé seating with Gran Turismo design, expressed in a vertical steering wheel with a broad wheel centre, a raised floor and a wide central console housing a gearstick positioned in the natural continuation of the driver’s forearm.
Most importantly, the DS5 benefits from CITROËN’s finest expertise in quality and refinement. Each detail is consummately worked and made of authentic materials such as finest-grain Club leather and metal together with exclusive designs like the watchband seat upholstery, a signature touch of the DS line and unique on the market. 
The CITROËN DS5 is a remarkable and remarkably sophisticated object that brings its owners an intense driving experience every day.

BEYOND COMPROMISES

The DS5 is a standout vehicle designed to go beyond the traditional compromises between driving pleasure and ride comfort. And the result is an overwhelming success.

All-new architecture

Motorists increasingly want cars that are easy to use day to day but with no sacrifice on driving sensations. Reconciling fun at the wheel with comfort, aesthetics with practicality and performance with economy is an art unto itself.
The intelligent design of the DS5 opens up new horizons with its pioneering architecture:

• a sleek, compact body (4.52 m long, 1.85 m wide) and driving position worthy of a Gran Turismo coupé
• a roomy boot (up to 465 litres VDA) reminiscent of a Sportwagon
• five real seats, four doors and all the access and modularity of a hatchback

The DS5 is a decidedly unique car.

Technology at the service of well-being

The CITROËN DS5 uses the finest in cutting-edge technology to ensure the well-being of passengers, providing pleasure and relaxed driving together with safety and peace of mind. For stable and efficient roadholding, it is equipped with a CITROËN innovation, intelligent traction control, coupled with ESP. And to stay connected in all circumstances, it also features the CITROËN eTouch service, a safety system available in the majority of launch countries including localised emergency and assistance calls.
The DS5 is also fitted with two new functions. A miniature camera built in to the interior rearview mirror is used to automatically activate and deactivate the high-beam function according to lighting conditions and surrounding traffic. It also boasts a new-generation, more predictive video lane departure warning system (LDWS). 

The first CITROËN with Hybrid4 technology

The DS5 is the first CITROËN to be powered by Hybrid4 technology, a full-hybrid drivetrain combining the road performance of an HDi diesel engine with the efficiency of an electric motor. The result is dynamic driving sensations – 200 bhp, four drive wheels, electric city driving, acceleration boost function – and low CO₂ emissions of just
99 g/km.

STIRRING THE IMAGINATION

The CITROËN DS5 stirs the imagination with its design and stylistic inspirations.

A childhood dream

The CITROËN DS5 instantly surprises, inspires and attracts the onlooker. The imaginative feel is strong on board with an aeronautics-inspired atmosphere, particularly evident in the cockpit roof, organised into three wells of light creating an original and personalised lighting ambience day and night.
The main controls are grouped on the vehicle’s central axis with two central consoles, one low and one on the ceiling. The controls come in the shape of push buttons, scroll wheels and toggles, manipulated “pilot-style” and fuel for the imagination.

Driving in the limelight

Driving the CITROËN DS5 is a quasi-theatrical, stage-like experience. LED lighting gradually lights up the cabin and a simple push on the START button brings the interior to life. The transparent Head-Up Display screen activates, projecting essential driving information (on speed, cruise control/speed limiter recommendations, navigation aid) in colour into the driver’s line of sight. The digital displays and the dial needle spring into action. And the ambient lighting plunges the driver’s station into a universe of reds and whites. The journey has begun. 

CITROËN DS5 WHITE PEARL: AN OUTSTANDING CREATION

For its debut motor show in Shanghai, the CITROËN DS5 appeared in a one-off livery, expressing all of the CITROËN brand’s expertise.
The CITROËN DS5 White Pearl is a true artistic creation, an automotive sculpture cloaked in a silver robe with pearlescent reflections. The elegance of the body styling is underlined by an understated ballet of grey chrome detailing and dark lacquer touches. The sabre of the DS5 Pearl was crafted like a hand-guilloched jewel. As the sabre tapers the DS motif fades, enhancing the splendour of the chrome as it approaches the tip of the headlamp. The DS5 White Pearl also sports specially designed, DS-stamped 20-inch wheels, with polished surfaces and lacquered recesses for an intangible sense of depth.
The cabin of the CITROËN DS5 White Pearl was designed in a “lounge” spirit with warm tones. Premium materials and top-level upholstery work contribute to an atmosphere of refinement and well-being.
The cabin is lined entirely in ebony-coloured full-grain leather, contrasting subtly with silver-flecked overstitching. The brand called on techniques from the hand-crafted leather trade, from the pleated silk on the door panels to the embossed DS motif in the links of the “watchband” seats.
Interior detailing was painstakingly worked using high-end materials, such as the decorative inserts in Markassa ebony and the metallic reflections of the fascia, created by applying several layers of lacquer.
The result is a bold creation, made to amaze and attract.
The CITROËN DS5 is an innovative response to people who openly embrace the pleasure of driving an outstanding vehicle. It combines driving pleasure and shared well-being and marries everyday ease-in-use with an intense motoring experience. A pure and sculptural beauty, it pushes back the limits of design, comfort, refinement and technology. The CITROËN DS5 offers a definitively new take on the premium automobile.