Having been on sale in the UK for more than 10 years - and
with over 270,000 examples sold - CitroŽn UK is bidding a fond farewell
to one of the most popular MPVs of all time - the Xsara Picasso.
Presented to critical acclaim at the Geneva Motor Show in
1999, Xsara Picasso quickly established itself as the best-selling
retail multi-purpose vehicle in the UK. Families at the start of
the new millennium soon recognised the appeal of the car’s distinctive
styling, innovative cabin design, bright and spacious interior, and
impressive safety credentials.
The model was also popularised by a long-running TV
advertising campaign that featured mischievous and
artistically-talented production line robots - one of the most
memorable advertising campaigns of the time.
Combining practicality with fresh new styling, Xsara Picasso
soon became the family vehicle of choice for thousands of
image-conscious parents across the country - who immediately felt the
benefit of its numerous storage compartments for clutter-free driving
and unique features like the wheeled ‘Modubox’ for carrying shopping.
An environmental pioneer for the segment, Xsara Picasso later
became available with an HDi 110hp DPFS engine - so becoming the first
compact MPV to be fitted with a diesel particulate filter.
Building on Xsara Picasso’s success, CitroŽn expanded the
Picasso range in January 2007 with the arrival of the larger 7-seat Grand C4 Picasso - followed by the 5-seat C4 Picasso later that spring.
In 2009, CitroŽn launched the award-winning C3 Picasso.
A compact MPV for the new decade, C3 Picasso shares the same innovative
and distinctive spirit as Xsara Picasso, with its class-leading space
and modularity in a new and funky design. With more than 12,000
examples already sold in the UK, C3 Picasso is now winning the hearts
and minds of a new generation of MPV buyers who value stand-out
styling, innovative interior design, flexible carrying capacity, low
CO2 emissions and impressive fuel economy.