is always the case when a new car is launched, a lot of thinking goes
into the selection of a name. The name must be readily pronounceable in
all the new car's target markets and must be neither inappropriate nor
obscene. Furthermore it must be evocative of the image the manufacturer
wishes to portray and should also draw on the manufacturer's past while
being up to date.
to Pierre Bessis who was responsible for the new name (and who
incidentally invented Xanae, Scénic, Clio and Mégane) Xsara represents
a feminine person such as a queen of Babylon.
contained within the name is `Xsar' or Tsar with all its connotations
of unbridled luxury plus `Sahara' with its connotations of a long
distance journey. (A 4 x 4 version is planned).
combination of letters was not a matter of chance - the ending of the
name in the letter `A' continues a theme used in the past (Athena, LNA,
Visa, Xantia) while the use of two `A's within a car name is unusual
but again, employed in `Athena' and `Xantia'. The letter `X' has also
long been associated with the marque (CX and XM) and has high tech and
high performance connotations.