is unveiling Cactus at the 2013 Frankfurt Motor Show on 5th September
SHIFTS THE PARADIGM
CITROňN Cactus is more than a concept car; it is a
manifest of the future models in
the C line.
CITROňN is shifting the paradigm with the new concept car, shedding the
superfluous and bringing wellbeing firmly into the limelight. CITROňN
Cactus is a desirable, user-friendly car that forges an unprecedented
harmony between distinctive yet pragmatic design, comfort for all
occupants, and easy-to use technology.
Pure and functional styling:
Strong styling choices focused on efficiency
(light weight, aerodynamic)
High-tech gaze and flowing surfaces free of
any form of aggressiveness
“Airbumps”, customisable design components
covered with a soft skin featuring air capsules that protect the body
An airy driver’s station housing all the
controls in a 100% digital interface
Sofa-style front seats for more human warmth
Authentic, natural materials laid out in a
stylish, relaxed atmosphere
A Hybrid Air drivetrain for attractive running
costs and reduced environmental footprint
Immediate and intuitive connectivity,
including access to the CITROňN Multicity Connect portal
The origins of CITROňN Cactus date back to the
reveal of the C-Cactus concept car
at the 2007 Frankfurt show. C-Cactus was a radical automotive approach
that posed a number of key questions:
The fascinating exercise pushed engineers and
designers to make sweeping changes and set problems
differently in order to explore new solutions. The pragmatic approach
eschewed the superfluous to concentrate on what makes motorists feel
good. The end result, CITROňN Cactus, is a manifest that previews
forthcoming models in the C line.
More will be revealed in 2014…
Pure and functional
styling of CITROňN Cactus marries the aesthetic to the practical, with
designers having sought to find the right volumes and extend efficiency
to the smallest details. The idea was to keep only the essential, and
optimise that essence to obtain a form of natural perfection. The
approach allowed the designers to break free from classic automotive
cues and explore ingenious solutions to bring customers real equipment
The body styling of CITROňN
Cactus seems original and obvious, both at the same time, lingering
easily in the memory like that of all great cars that have marked their
time. The styling is easy to identify, with:
Pure and smooth surfaces in pearlescent white
Flowing, aggression-free shapes
Floating quarterlight and roof
design components, each one with a function (protection with Lama grey
Airbumps and textured black wheel arches; transport with lacquered
black roof arches; cabin light with the large panoramic roof).
One component stands out immediately through its
originality: the Airbump.
on the sides and the bumpers of the car, the design component expresses
a new approach that gives style a function. The Airbump strengthens the
styling of CITROňN Cactus, heightening its personality with its
originality and personalisation possibilities. The supple skin of the
Airbump features a soft treatment that resists scratches and includes
air capsules that dampen impact.
CITROňN Cactus has optimal proportions for extra
efficiency and driving comfort:
The dimensions of a compact hatchback
(4.21 m long and 1.75 m wide)
An ideal balance between one-third glazed area and two-thirds wing
High ground clearance (21 cm) but with an optimised height of just 1.53
Reduced overhang, with the wheels set firmly in the corners
The styling of CITROňN Cactus evokes technology
and perceived quality and is entirely free of aggression.
The front end, previewing the visual identity of
future models in the C line, is characterised by:
Smooth surfaces showcasing the chevrons
Flowing forms with a seamless progression from bonnet to wing
A high-tech light signature with LED daytime running lights and lamps
built in to the Airbumps
The styling at the back respects the same
principle with 3D-effect LED lights built in to the wide Airbump
protecting the boot.
The singular and radical design of CITROňN Cactus
also promises a warm,
ergonomic and comfortable interior. The absence of side windows, rear
window and B pillars beckons onlookers to discover the cabin inside,
which has been entirely reworked in terms of architecture as well as in
the design of colours and materials.
first objective with CITROňN Cactus was to free up space inside for the
driver and passengers, bringing them more ease and user-friendliness
and, hence, more comfort.
floating dashboard fully frees up the floor below and on its upper part
offers the front passenger a capacious and easy-access storage space.
The dashboard design was made possible by using a 100% digital
interface and by optimising the organisation of the driver’s station,
in particular by:
Replacing the instrument cluster with a 7-inch
control buttons for an 8-inch touchscreen connected to all vehicle
functions (air conditioning, audio, satnav, connected services and
Installing the passenger airbag on the ceiling
Replacing the traditional gearstick with
push-button controls on the lower part of the dashboard and
The new architectural approach also informs the
front seats, which were designed sofa-style for extra
comfort and human warmth.
comfort is also delivered by the panoramic roof, thermally treated to
let in the light but not the heat. It protects passengers from UVs with
technology similar to that used for category-4 sunglasses.
second goal with CITROňN Cactus interior was to provide a stylish and
relaxed atmosphere. The interior layout frees up plenty of space and
focuses on authentic and natural materials. The seats and doors are
upholstered in a combination of two materials evoking contemporary
furniture: a blue heatheredcotton fabric and natural “camel” leather
(vegetable tanned) also used on the dashboard and steering wheel.
a nod to the luggage sector, the design of the door handles and the
storage space on the upper part of the dashboard was informed by
decorative travel-trunk components.
choices for CITROňN Cactus were guided not just by interior
architecture intelligence but by a whole new approach to the
automobile. CITROňN Cactus brings drivers a new motoring experience and
total peace of mind, reuniting them with the pleasure and freedom
inherent in car travel – a simple, communal, day-to-day pleasure.
Cactus technologies are easy to use, economical and environmental in
use, accessible to all and connected, and resolutely focused on the new
needs of motorists.
The new Hybrid Air
drivetrain is a case in point. The full-hybrid technology combines
compressed air and the hydraulics of a PureTech petrol engine. This
powertrain excellence is written into the Brand’s DNA and has led to
breakthrough performance, with fuel consumption of under 3 l/100 km.
Hybrid Air technology has a reduced environmental
footprint (no additional battery) and is broadly affordable thanks to:
Attractive cost in use (45% reduction in fuel
consumption in urban driving)
Easy maintenance and servicing through the
combination of proven technologies
No compromises on interior space
Digital, tactile and connected!
the controls are grouped on the 8-inch touchscreen in the centre of the
dashboard, ergonomic, easy to use and offering access to CITROňN
Multicity Connect. The driver and passengers benefit from a portal of
web-connected applications that takes vehicle data – including mileage,
speed, range and GPS position – into account to generate information
adapted to motorists’ needs, warning them of risk areas, locating
service stations and identifying tourist destinations, among other
differently to find new answers
proposing a fresh new take on design, architecture and technology,
CITROňN Cactus stands as a new automotive synthesis. The car’s
optimistic approach finally addresses the expectations of people
looking to combine practicality with pleasure.
CITROňN Cactus is a desirable, user-friendly car,
one that is a pleasure to share day by day:
“Simple to live”. An ingenious design and
“Simple to love”. A functional design free of
“Simple to share”. A user-friendly cabin and a
connected driving interface
||© 2013 Julian
Marsh/CitroŽnŽt/SA Automobiles CitroŽn