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British BX Advertisements

THE CITROËN BX.
IT DROVE BRITAIN'S TOP MOTORING JOURNALISTS TO VOTE IT 'TOP CAR '84'

TOP CAR OF THE YEAR IS THE HIGHEST ACCOLADE AWARDED BY THE BRITISH GUILD OF MOTORING WRITERS.  THE GUILD ITSELF IS MADE UP OF THE TOP BRITISH MOTORING JOURNALISTS.  MEN AND WOMEN WHO EAT AND BREATHE CARS FOR A LIVING, WHICH MAKES THEM AMONGST THE MOST WELL INFORMED AND THE MOST CRITICAL JUDGES OF A MOTOR CAR.

UNDERSTANDABLY CITROËN ARE PROUD TO HAVE WON THIS MOST COVETED AWARD.  THIS YEAR THE CITROËN BX HAD TO STAVE OFF STRONG CHALLENGES FROM SUCH CARS AS THE MAESTRO, NOVA, FIAT UNO, JAGUAR XJS AND MERCEDES 190E TO NAME BUT A FEW.  THE FINAL JUDGEMENT WAS MADE TAKING INTO ACCOUNT THE FULL SPECTRUM OF MOTORING ATTRIBUTES, FROM BODY STYLING, SAFETY, PRACTICALITY, RUNNING COSTS AND ECONOMY THROUGH TO ON-THE-RAOD PERFORMANCE.

WE'VE NO DOUBT THAT THE BX'S REMARKABLE 38 MPG AT 75 MPH, ITS TRANSISTORISED IGNITION AND BRAKES THAT NEVER NEED ADJUSTMENT, AND THE FACT THAT IT REQUIRES JUST 2 HOURS SERVICING EVERY 12,000 MILES HAD MUCH TO DO WITH THE JUDGES FINAL DECISION.

WE'RE ALSO GLAD TO SAY, WITH THE RESPONSE THE CITROËN BX HAS BEEN GETTING IN THE SHOWROOM IT APPEARS ITS NOT JUST THE MOTORING JOURNALISTS WHO ARE VOTING IT TOP CAR '84.

BX (1360cc) £4790, BX 14 RE £5578, BX 16 RS (1580cc) £5712 (ILLUSTRATED), BX 16 TRS £6240.  PRICES INCLUDE CAR TAX, VAT AND FRONT SEAT BELTS BUT EXCLUDE DELIVERY AND PLATES.  PRICES CORRECT AT TIME OF GOING TO PRESS.  GOVT FUEL FIGURES FOR BX URBAN CYCLE 36.7 MPG (7.7 LITRES/100 KM); CONSTANT 56 MPH 50.4 MPG (5.6 LITRES/100 KM); CONSTANT 75 MPH 37.7 MPG (7.5 LITRES/100 KM). GOVT FUEL FIGURES FOR BX 16 URBAN CYCLE 31.4 MPG (9.0 LITRES/100 KM); CONSTANT 56 MPH 51.4 MPG (5.5 LITRES/100 KM); CONSTANT 75 MPH 38.7 MPG (7.3 LITRES/100 KM). CITROEN CARS LTD., MILL STREET, SLOUGH SL2 5DE.  TEL: SLOUGH 23808

NEW CITROËN BX.  LOVES DRIVING HATES GARAGES.  £4,790 - £6,240

£ = GBP 
This advertisement appeared in 1984.

OVER 109 MILES AN HOUR ON THE ROAD.
UNDER 108 MINUTES A YEAR IN THE AIR.

EVEN STANDING STILL THE NEW CITROËN BX 16 LEAVES MOST CARS STANDING.
FROM START TO FINISH ITS ROUTINE 12000 MILE SERVICE TAKES LESS THAN 2 HOURS.
(THAT'S FASTER THAN ANY OF THE FORD SIERRAS').
FROM THE PLUGS TO THE BRAKE DISCS ALL MECHANICAL AND BODY FITTINGS HAVE BEEN DESIGNED FOR EASY ACCESS AND MAINTENANCE.
THE GEARBOX CAN BE TAKEN OUT OF THE CAR WITHOUT DISTURBING THE ENGINE.
THE BUMPERS AND FRONT WINGS CAN BE UNBOLTED IN MINUTES.
THE TRANSISTORISED IGNITION AND 4 DISC BRAKES NEVER NEED ADJUSTING.
HOW CAN A CAR THIS PRACTICAL AND ECONOMICAL GIVE SUCH OUTSTANDING PERFORMANCE?

IT'S BECAUSE OF THE BRAND NEW 1580CC LIGHT ALLOY, OVERHEAD CAM ENGINE.  CITROËN HAVE MADE IT EFFICIENT ENOUGH TO TAKE THE BX 16 TO WELL OVER 100 MPH.
AND WITH THE FIVE-SPEED BOX IT DELIVERS A REMARKABLE 39 MPG AT 75 MPH.
FRONT WHEEL DRIVE, REAR TRAILING ARMS, A MACPHERSON STRUT LAYOUT AND LOW PROFILE TYRES MAKE FOR HANDLING THAT'S MORE THAN A MATCH FOR THE BX 16'S PERFORMANCE.
THE ONE THING THAT DOESN'T MATCH IT IS THE PRICE: £5,600.
IF YOU WANT TO INCREASE YOUR PULSE RATE, TEST DRIVE THE NEW 109 MPH CITROËN BX 16.
IF YOU WANT TO LOWER YOUR SERVICING BILLS, BUY IT.

THE NEW CITROËN BX.  LOVES DRIVING HATES GARAGES. 

BX (1360cc) £4,790, BX 14 E £4,990, BX 14 RE £5,451, BX 16 RS(1580cc) £5,600 (ILLUSTRATED), BX 16 TRS  £6,100.

£ = GBP. 
This advertisement appeared in 1984 

THE LAW OF THE JUNGLE

This states that in the jungle of second-hand car sales, any car that doesn't conform to a certain stereotype will be harder to sell and command a lower resale value.

One's led to believe that do well in the used car market the more box-like, conformist and predictable the car, the easier it will be to sell and the higher the value.
Fortunately there is always a contradiction to the rule.
The Citroën BX, a car that fairly bristles with individuality and style.
A car that also holds its resale value better than the Sierra, Maestro and Renault 18.
However this is no freak of nature.  The reasons are simple.  The BX needs less servicing than the Sierra or the Montego.  Parts are cheaper too; compare them with the Maestro or the Montego.

Using the latest synthetic materials, zinc primary coating and extensive wax treatment, it also boasts a body that's built to last.
But above all, it's become recognised as a car that uniquely combines styling, driving dynamics and total appreciation of passenger comfort.
And at prices starting from only £5,199 it proves it doesn't cost much to be different.

CITROËN BX.  £5,199.  WE GO FURTHER

BX FROM £5199 1360CC ILLUSTRATED - NEARSIDE MIRROR EXTRA COST ACCESSORY.  BX 16'S(1580cc) FROM £6390. BX 19 GT (1905CC) £7499.  PRICES CORRECT AT TIME OF GOING TO PRESS AND INCLUDE CAR TAX, VAT AND FRONT SEAT BELTS.  DELIVERY AND NUMBER PLATES EXTRA.  FOR BX INFORMATION PACK TEL 01-759 4611 OR WRITE TO P.O. BOX 46, HOUNSLOW, MIDDLESEX.  SEE YELLOW PAGES FOR YOUR NEAREST DEALER. CITROEN CARS LTD., MILL STREET, SLOUGH SL2 5DE.  TEL: SLOUGH 23808

£ = GBP. 
This advertisement appeared in 1985
Thanks to Andrew Minney for making these available from his archives.
© 1999 Julian Marsh