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NEMO - a new light van

Nemo: a van tailored to its markets

A professional customer base

Almost 90% of conventional small van buyers are male. In 80% of cases, these buyers are professional users. Thirty percent use their commercial vehicle for private purposes also. Most of the companies using this type of vehicle are made up of less than ten people.
Nemo's target customers work mainly in the following sectors of activity: retail trade, services, deliveries, self-employed, local authorities, technical/commercial staff and building and public works (finishing work). These customers are looking for functional vehicles tailored to their professional needs. They are also motivated by cost concerns.
Small vans are used primarily in cities and on local roads, and less frequently on motorways and tracks.

An international market

In the first six months of 2007, 11.9% of vehicles sold across the European market were commercial vehicles. Citroën had an 18.2% share of this market.

The segmentation of light commercial vehicles is based on volume and payload.

Citroën is present in all five categories making up the light commercial vehicle market. The Berlingo belongs to the Fl segment (small vans with a payload of up to 800 kg and volume of 4 m3), the Jumpy to the Kl segment (up to 1,200 kg and 7 m3) and the lumper to segments K2 to K4 (up to 3,000 kg and 22 m3).
Like the Berlingo, Nemo belongs to the first category (F1). A total 410,300 small vans were sold in Europe, 18 countries, in 2006. The Berlingo LCV had 16.6% of the European market in this segment, with almost 67.900 vehicles sold.
The main markets for small vans are, in decreasing order: France, the UK, Italy, Germany, Spain, the Netherlands, Belux, Portugal and Sweden.
Nemo will also be sold in many countries outside Europe

© 2007 Julian Marsh/Citroënët/Citroën Direction de la Communication