CitroŽn at the 2008 Beijing Motor Show
is unveiling to the public the C-Elysťe at the Beijing Motor Show on 24
April. The new model is a significantly upgraded Elysťe boasting a
wealth of new styling and technological features to satisfy an
increasingly demanding clientele.
Alongside the range sold in
China, CitroŽn will also be revealing the C2 Kappa concept car,
produced in collaboration with the high-profile Kappa sportswear brand.
The Marque is also presenting the C-Cactus concept car in China for the
very first time. C-Cactus illustrates the brand’s ability to innovate
with essential vehicles and highlights its environmental prowess. It
will be displayed alongside the equally environmental CNG version of
China is CitroŽn’s largest market outside Europe. The brand sold
109,700 vehicles in 2007, taking its sales total in the country to more
C-Elysťe debuts at Beijing Motor Show
CitroŽn is unveiling the C-Elysťe
at this year’s Beijing Motor Show. Based on the Elysťe, the newcomer
benefits from numerous upgrades in terms of styling, quality and
The C-Elysťe is immediately recognisable as a
new-generation CitroŽn with its expressive, modern-looking front end.
Inside, the C-Elysťe is fitted with new wheels and three-dimensional
rear lights, while the cabin gets new front seats and lighter colours.
CitroŽn has made 300 improvements to the C-Elysťe – all of which can be
perceived by the customer – to re-attract existing customers and win
new ones. The aim of all these upgrades is to ensure the highest levels
of perceived quality and quality in use. CitroŽn has equipped the
C-Elysťe with latest-generation anti-lock brakes. The new model also
ships with a Bluetooth audio system, 6-CD hard-disk jukebox and USB
socket as options, while the boot lid features an automatic opening
The new range features three trim levels and five versions, fitted with
the 1.6i 16V engine and a choice of two gearboxes. In addition, the
suspension has been reworked to reduce noise levels. A CNG version will
be displayed on the stand.
new C-Elysťe strengthens the range of CitroŽn vehicles produced in
China by Dong Feng Peugeot CitroŽn Automobiles (DPCA), the joint
venture between PSA Peugeot CitroŽn and Chinese company Dong Feng
Motors. The range now consists of the C2, Fukang, Xsara Picasso and C-Triomphe, all built at the Wuhan plant in Hubei province.
CitroŽn also imports several models to China, namely the C4 coupť, C5 saloon and C6.
This range will enable CitroŽn to continue growing its sales in the
country. Growth will be further boosted in the coming years with the
arrival of other new products.
C2 Kappa: a dynamic partnership
CitroŽn will be unveiling the C2 Kappa concept car at the Beijing show.
Developed in partnership with the highly popular Chinese sportswear
brand, Kappa, the C2 Kappa is based on the locally-sold C2 VTS.
The show car stands out with its unique front end, front and rear
bumpers, front and rear lights, rear spoiler and side-sill styling, and
with its all-new exterior and interior design scheme.
With the C2 Kappa, CitroŽn is pursuing its strategy of personalising
the C2, which races in the Chinese Rally Championship, and also testing
the reaction of the market to new product proposals.
|C2 Kappa left and below with C2 Chinese Rally Championship car
C-Cactus: a new take on the essential, ecological car
The C-Cactus concept car
is an ingenious take on vehicle design, centred on essential values.
The Marque's ambitious aim is to market an ecological hatchback with
cheerful, attractive styling, equipped with a hybrid HDi drivetrain and
sold at the same price as an entry-level C4.
To square this complex
equation, CitroŽn explored new forms of design. It decided to abandon
features that are not essential to comfort and to focus instead on
technology, styling and equipment that are positive, ecological and
valued by users.
C-Cactus is an ecological car. It includes a significant proportion of
recycled or recyclable materials and, like the plant it is named after,
it is low on consumption. Weighing just 1,180 kg and featuring a hybrid
HDi drivetrain, C-Cactus consumes 2.9 l/100 km for CO2 emissions of 78 g/km.
Its low production cost can be attributed to the use of new materials
and to a rational design process using a smaller number of parts. The
cabin is made up of just over 200 parts, i.e. almost half the number
used by a conventional hatchback of identical size.
|C2 Chinese Rally Championship car
Chinese market C2 VTS
China: a vital market for CitroŽn
has great significance for CitroŽn. It has been the brand’s largest
market outside Europe for a number of years, with sales totalling
109,700 units in 2007.
Since it arrived in China in 1991, CitroŽn
has sold more than 800,000 vehicles, making it one of the best known
carmakers in the country.
217 4S distributors (Sales, Service, Spare parts, Standard) are on the
ground in China in 186 cities to sell and service the new C-Elysťe.
Customers have access to a 24/7 hotline.
The network is currently being extended for more coverage for the company's customers.
|© 2008 Julian Marsh/CitroŽnŽt/SA Automobiles CitroŽn