CitroŽn C4 Sedan
CitroŽn broadens its vehicle range in Mercosur
Following the success of the C4, which has sold
530,000 units sold worldwide since launch at end-2004, CitroŽn is
further extending its range with the launch of the C4 Sedan in
several Latin American countries. This modern and original saloon
features all the characteristics and innovations that have made the C4
With its longer notchback body style, the C4
Sedan perfectly meets the needs of customers throughout Latin America.
The C4 Sedan will be unveiled on 19 April 2007 as the first vehicle
comes off the line. The car will be manufactured at the Palomar site
near Buenos Aires in Argentina.
This third C4 body style is also manufactured and marketed in China as the C-Triomphe. More than 30,000 units have been sold since June 2006.
Set for launch in Argentina in July 2007 and in selected European markets at the end of 2007,
the C4 Sedan strengthens CitroŽn’s advantage in this country, where
Marque sales rose 30% year-on-year in 2006 – with over 15,000 vehicles
sold – for market share of 3.6%.
C4 Sedan, a blend of elegance, comfort and technology
distinctively styled vehicle has impressive cabin space and boasts all
the appeal of the C4 in terms of innovative features, roadholding and
A distinctively styled vehicle
C4 Sedan’s notchback shape and dimensions (4.77 m long, 1.77 m high and
1.51 m wide) firmly position it as a large Grand Tourer with a dynamic
personality and a distinguished, high-class presence.
new model features all the styling cues of the Marque with its chrome
chevrons and boomerang shaped head lamps. The C4 Sedan’s flowing
silhouette, cleanly drawn wheel arches, high-set body and imposing rear
overhang give it impressive visual balance.
Class-beating comfort and living space
most remarkable thing inside the C4 Sedan is the sheer amount of space.
The C4 Sedan’s 2.71-metre wheelbase provides segment-leading living
space and leg room.
The new vehicle has an impressively large,
513-litre boot (VDA standard), which has a practical 60:40
split-folding rear bench arrangement, and numerous, well-placed stowage
compartments throughout the cabin.
Comfort and peace of mind
ergonomic driver’s station includes a fixed-centred controls steering
wheel with all the major comfort and driving aid functions grouped in
the centre, within easy reach of the driver. The user-friendly layout
features easy-to-use controls for more driving pleasure and safety. The
C4 Sedan is fitted with equipment that is new or rare to the South
American market, such as a speed limiter and cruise control, fitted
standard across the range, and a scented air freshener, styled to match
the dashboard design.
Surefooted roadholding for safety and driving pleasure
The C4 Sedan has the same running gear as the C4, a recognised leader on driving pleasure and safety.
ABS, electronic brakeforce distribution and emergency brake assist are
standard on all trim levels, as are automatic hazard warning lights.
ESP is available as an option depending on trim level and engine.
Maximum passenger safety
C4 Sedan, built on the same platform as the C4, benefits from the same
structural reinforcements. It is fitted as standard with driver airbags
(shape-optimised owing to the fixed-centred controls steering wheel)
and front passenger airbags, along with side airbags for the driver and
front passenger and curtain airbags for front and rear occupants.
A dynamic vehicle with a range of dynamic engines
on the country and the trim level, the C4 Sedan will be available from
launch with two petrol engines, the 110 bhp 1.6i 16V and the 143 bhp
2.0i 16V, which, in line with CitroŽn’s strong commitment to
environmental protection, will be available in flex-fuel versions in
Brazil. There will also be two diesel units, the 110 bhp 1.6 HDi
DPFS and the 110 bhp 2.0 HDi.
CitroŽn in Mercosur: sharp increase in results
CitroŽn’s results have increased sharply in the main South American markets.
Brazil, CitroŽn sold 35,000 vehicles in 2006, for a year-on-year
increase of 30%, largely outperforming the market increase of 12.5%.
The brand’s market share rose from 1.7% in 2005 to 1.9% in 2006,
boosted notably by the excellent performance of the C3 1.4 Flex Fuel
model and the ongoing success of the Xsara Picasso, which, with sales
of 10,000 units, continues to lead the compact MPV market. In
first-quarter 2007 on the car and LCV market, CitroŽn sold 8,600
vehicles for 1.83% market share.
The Marque sold
15,000 vehicles in Argentina in 2006, up 30% on a market that rose
16.6%. It increased its market share from 3.2% in 2005 to 3.6% in 2006.
CitroŽn increased its car and LCV sales 26% in first-quarter 2007, amid
market growth of 19%. The Marque’s market share in first-quarter 2007
was 3.8%, up from 3.6% for the same period in 2006.
CitroŽn in Argentina: growing presence
success in Argentina is growing continuously owing to its two-pronged
strategy of broadening its product range and developing its dealership
network. This growth is also directly linked to CitroŽn’s longstanding
service quality policy that places the customer at the heart of the
Broadening the range
is constantly enriching and widening its range. This offering includes
vehicles produced in the Mercosur area – the C3, Xsara Picasso,
Berlingo and Jumper – and imported models: the C4 Coupť VTS, C5 and C6.
and marketing the C4 Sedan in Argentina is an additional advantage for
CitroŽn because it consolidates the Marque’s presence in the country
and rounds out its top-of-the-range segment, enabling it to win over
more new customers.
The Argentinian-built C4 Sedan will be sold in selected European markets
Constant development of dealership network
dealership network grew strongly, from 51 outlets in 2005 to 68 in
2006. To further boost service for its Argentine customers, CitroŽn
plans to increase the number of its dealerships to 80 in 2007.
the sales outlets propose a full range of services. They sell new and
used vehicles, original spare parts and accessories, and offer repair
and maintenance services, along with services dedicated to CitroŽn
savings plans and finance.
And because it wants
to continuously improve the quality of its service offering and better
satisfy customer needs, CitroŽn also organises regular training
sessions for sales personnel, workshop technicians and expert
|© 2007 - 2008 CitroŽnŽt Julian Marsh/SA Automobiles CitroŽn