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THE NEW CITROňN C4: POSITIVE POWER

November 2010 
THE MARKET

The new C4 is a desirable addition to the compact 5-door hatchback segment - an important class in the UK - which includes competitor models such as the Ford Focus, Vauxhall Astra and Renault Megane.
In this competitive sector of the market, there is a balance of retail and business buyers, with customers in allcategories typically looking for stylish, comfortable, reliable, well-equipped, affordable vehicles that also offer sophistication, practicality and versatility.  
Moreover, research findings clearly indicate that customers in this segment want a vehicle that is engaging, yet easy to drive; a cabin that’s serene and tranquil, but not dull; a vehicle that is beautifully designed, but not ostentatious; a vehicle that is contemporary, but not overtly trendy or flamboyant. 
The new CitroŽn C4 perfectly meets the needs of buyers in this important sector of the UK market.

EXTERIOR STYLING

The new CitroŽn C4’s styling is striking and purposeful, elegant and assertive.  The chiselled profile bristles with premium detailing, giving a clear impression of strength and stability.  The sculpted lines and black rear spoiler reflect the model’s optimised aerodynamics whilst the upper side panel and roof have been laser-welded to remove assembly joints, creating an unusually sleek and smooth roofline.  Glossy black B-pillars, a blackout treatment on the rear side windows and stylish chrome detailing complete the premium look.
The distinctive front end features a sculpted bonnet that curves out towards the sides with incisive headlights that flow into the side wings and the imposing new twin chevron grille.  The sweeping side profile showcases two intersecting style lines and steeply raked quarter windows to underline the dynamic looks.  At the rear, the new style chevrons and an original lighting signature highlight the clean lines of the tailgate and emphasise the model’s prestigious design.
The new C4 is offered in a choice of ten body colours, carefully selected to complement the model’s form, with a range of sculpted and stylish alloy wheels sized between 16” and 18”.

© 2010 SA Automobiles CitroŽn/CitroŽn UK Ltd/CitroŽnŽt

INTERIOR QUALITY

Quality and sophistication are evident throughout the new C4’s cabin, with full attention paid to the flush assembly and feel of the materials used.  The dashboard and fascia have been designed to contain as few component parts as possible and are finished in soft-touch materials with chrome detailing on the controls and vents.
The new C4’s four-spoke steering wheel feels substantial, with soft-touch leather, satin chrome inserts and an impressive array of functionalities - including audio, telephone, speed-limiter/cruise control - all positioned at the driver’s fingertips.
The gear selector on EGS gearbox versions - positioned neatly on the centre console - is small, tactile and trimmed in leather.  Its size and shape means it fits snugly in the driver’s palm.
All elements of lighting in the cabin have been finely tuned to each other creating a sophisticated and modern environment.  Front and rear LED reading and courtesy lights - standard on Exclusive models - cast a clear white light, whilst mood lighting bathes the footwell and centre console in a soothing hue.
Creating a bright and airy cabin environment - and providing an expansive field of vision - new C4 boasts a large windscreen and is available with a vast 1.3m2 panoramic sunroof.

NOTE: This is a non-contractual document