1912, after visiting some of his wife's Polish relatives and seeing a
distinctive set of chevron-toothed wooden gears, he set up a company to
manufacture double helical gears and thus was born the double chevron
In 1913, he
took over the Mors automobile company and increased output
tenfold. With the outbreak of war in 1914, CitroŽn offered to
increase output of munitions shells and the French government gave him
the go ahead; his factories produced more than 50 000 shells per day.
1919, CitroŽn started building motor cars at his Javel works. He
employed hitherto unknown (in Europe) mass production techniques
borrowed from Henry Ford in the USA and within a year was manufacturing
100 cars per day.
addition to employing mass production, he also supplied cars that were
ready to drive from the factory gates, cars that were fitted with
bodies (the norm was for the manufacturer to supply a chassis on which
a coachbuilder would construct a body built to the client's
specification), lights, wheels and tyres. Furthermore, he created
a dealer network across France that serviced his vehicles and he
provided road signs for the French road network.
was a paternalistic employer, setting up medical and dental facilities
and a gymnasium in his factories and providing a crŤche for his